Life during lockdown has been anything but high octane for the vast majority of county cricketers.

But it is the bikers’ lifestyle that has inspired Glamorgan’s Andrew Salter as he has used the enforced break from cricket to embark on a new business venture, AGS Visual.

The business incorporates Salter’s love of motorcycles and photography and further builds on his already successful brand, Baffle Culture, which counts Wales rugby union star George North as a director.

The Pembrokeshire-born off-spinner, who played for St Ishmaels CC growing up, describes that venture as “a brand, a venue and a local motorcycle club’ which he and friend Sam Daymond were inspired to launch during his final year as a student at Cardiff University.
 

Looks really cool

“It was just me and my best mate from Cardiff watching David Beckham travelling around South America with his mate on his Triumph, and we just thought it looked really cool,” he said.

“I think it was a bit of a subconscious thing. My dad rode quite a lot in his day and Sam’s dad actually builds motorbikes and he ended up building Sam’s bike for him.

“Subconsciously, I think we both had a love and passion for motorcycling, we just didn’t really know it.

“But it didn’t take too much encouragement and we both felt it was a good time to give it a go, to practice and to do our basic training and from there, we found ourselves on an exciting journey, metaphorically speaking.”
 

Began as an Instagram project

Baffle Culture, which began as an Instagram project, has already gained Salter recognition with a PCA Futures Award.

But for his latest venture, AGS Visual, which builds on his groundwork with Baffle Culture, he will combine the worlds of marketing, graphic design, and social media.

Described as “a package of photography, social media and graphic design”, he looked to link these aspects with his passion for bikes in order to create the AGS Visual brand.
 

AGS Visual is a side project

Salter stresses, though, that AGS Visual is just a side project based on the great outdoors to keep him occupied during life indoors.

“I just thought it was a good idea to take those years of experience with Baffle Culture in terms of the graphic design, content strategy etc and due to lockdown, I’m able to give it a lot more time and have a bit of a project running in the background,” he said.

“All the winter training was leading to the cricket summer, so a lot of these side interests and hobbies outside the game have all taken a bit of a backseat.

“After sitting down over a couple of coffees, I decided it would be a good chance to spend some time with them.

“In the last couple of weeks, I’ve been able to iron some stuff out and get it off the ground.

“I’ve done a bit [of photography] when I’ve been travelling to New Zealand and Australia in my winters.

That’s been a great opportunity to get out and about, to work on my photography skills and especially with the people working at Glamorgan – photographers Huw Evans and Chris Fairweather do a fantastic job and it is a skill to capture what they do.